You know what? If you create something awesome people will share it. In fact, if you create something awesome, you will have exactly zero luck preventing them from sharing it.

Just ask the music industry. Or the film industry. Or the software industry.

So take the effort you were going to put into your “social strategy”—to adding sharing buttons and Facebook integration and Twitter integration and Google+ integration to whatever you’re creating—and spend that effort on making something shareworthy.